Performance Max gained audience-segment and asset-level performance reporting

Date

Feb 4, 2025

Regions

Global

Primary source

Microsoft Advertising Blog

Sources

• open_in_new
  New Performance Max tools and other product updates for FebruaryMicrosoft Advertising Blog · Feb 4, 2025
• open_in_new
  Microsoft Advertising Performance Max & Feature UpdatesSearch Engine Roundtable · Feb 5, 2025

Related changes

• May 9, 2025Smart campaigns began upgrading to Performance Max
• May 6, 2025Scripts, automated rules and asset group copy-paste added to Performance Max
• Apr 1, 2025Google-imported Performance Max campaigns got automatic final URL cleanup and new image aspect ratios
• Apr 1, 2025LinkedIn profile targeting for Performance Max moved to general availability
• Apr 1, 2025Audience insight reports and asset-level conversion metrics for Performance Max became GA
• Feb 4, 2025Eligible Dynamic Search Ads campaigns could be upgraded to Performance Max

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