Bids on imported campaigns were automatically raised to Microsoft minimums
- Date
- Apr 1, 2025
- Effective
- Mar 25, 2025
- Primary source
- Microsoft Advertising Blog
From March 25, 2025 Microsoft automatically raised below-minimum bids on campaigns imported from other platforms so they could serve; the adjustment was non-optional and could not be disabled.
Primary source: Microsoft Advertising Blog (2025-04-01). Also covered by Search Engine Roundtable (2025-04-02).
Sources
- open_in_newFeed updates for Shopping campaigns and other product updates for AprilMicrosoft Advertising Blog · Apr 1, 2025
- open_in_newMicrosoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & MoreSearch Engine Roundtable · Apr 2, 2025
Related changes
Undo