LinkedIn profile targeting piloted as an audience signal for Performance Max in six markets
- Date
- Jan 27, 2025
- Regions
- US, Canada, UK, Australia, France, Germany
- Primary source
- Microsoft Advertising Blog
Performance Max campaigns could use LinkedIn company, industry and job function signals as audience signals in the US, Canada, UK, Australia, France and Germany. Access was by request through account teams during the pilot.
First reported by Search Engine Land on January 27, 2025 and confirmed in Microsoft's February product roundup. Moved to general availability in the April 2025 roundup.
Sources
- open_in_newNew Performance Max tools and other product updates for FebruaryMicrosoft Advertising Blog · Feb 4, 2025
- open_in_newMicrosoft Performance Max testing LinkedIn targeting, measurement toolsSearch Engine Land · Jan 27, 2025
Related changes
Undo