Local Services Ads moved to automated, machine-learning lead credits replacing manual disputes
- Date
- Jun 25, 2024 (first reported)
- Primary source
- Search Engine Roundtable
Google replaced the manual lead dispute process with an automated system that reviews and credits invalid leads, rolling out from July 2024 and live in early August; advertisers lost the ability to dispute certain lead types manually.
Sources
- open_in_newGoogle Automated Local Services Ads Lead Credits ComingSearch Engine Roundtable · Jun 25, 2024
- open_in_newGoogle Local Service Ads Automated Lead Dispute SystemSearch Engine Roundtable · Aug 2, 2024
Related changes
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