Target cost-per-lead bidding rolled out for Local Services Ads
- Date
- Sep 30, 2024 (first reported)
- Primary source
- Search Engine Roundtable
Local Services Ads gained a semi-automated Target Cost-Per-Lead option under Maximize Leads bidding, where advertisers set a desired average cost per lead and bids adjust automatically.
Sources
- open_in_newGoogle Local Service Ads TCPL (Target Cost Per Lead)Search Engine Roundtable · Sep 30, 2024
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