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Change historychevron_rightGoogle Adschevron_rightMar 4, 2024

Local Services Ads added a new identity verification process via Evident

Date
Mar 4, 2024 (first reported)
Primary source
Search Engine Roundtable

Google began requiring Local Services Ads businesses to verify identity through Evident within 60 days or be removed, starting with lawyers in smaller states, to reduce spam. Advertisers received emails about the requirement in September.

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