Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 10, 2024

Local Services Ads required a matching Google Business Profile from November 21, 2024

Date
Oct 10, 2024 (first reported)
Effective
Nov 21, 2024
Primary source
Search Engine Roundtable

Google told LSA advertisers their ads would need a matching Google Business Profile to keep appearing from November 21, 2024, with reviews managed solely through Business Profile going forward.

Sources

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