Performance Max became the default campaign type for new advertisers

Date

May 21, 2024

Primary source

Google Ads Help

Sources

• open_in_new
  Google Marketing Live 2024: Your roundup of announcementsGoogle Ads Help · May 21, 2024

Related changes

• Aug 27, 2024Brand exclusions in Performance Max became customizable at the format level for Search vs Shopping ads
• Aug 7, 2024Smart campaigns announced to transition into Performance Max over the coming months
• Jul 30, 2024YouTube video placements added to Performance Max placement reports with third-party verification
• Jul 30, 2024Conversion metrics began rolling out to Performance Max asset-level reporting globally
• Jul 30, 2024AI image editing went global in English and asset generation reached App and Display campaigns
• Jul 23, 2024Performance Max sitelinks gained a recommended list and numbered layout

← See this change in the change history