Conversion metrics began rolling out to Performance Max asset-level reporting globally

Date

Jul 30, 2024

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  New creative reporting and generative AI tools in Google AdsGoogle Ads & Commerce Blog · Jul 30, 2024
• open_in_new
  Google Ads Launches New PMax Reporting Updates & AI Generation ToolsSearch Engine Roundtable · Jul 31, 2024
• open_in_new
  Google Ads New Asset-Level Conversion Data in Performance MaxSearch Engine Roundtable · Dec 24, 2024

Related changes

• Nov 7, 2024Brand guidelines rolled out to Performance Max for fonts, colors and logo control
• Nov 4, 2024Segment option added to Performance Max asset group reporting
• Nov 4, 2024Segmentation options tested for Performance Max asset group reports
• Oct 23, 2024Video enhancements began auto-creating flipped and shortened versions of video ads
• Oct 23, 2024Shareable ad previews reached feed and travel Performance Max campaigns and image generation moved to Imagen 3
• Oct 23, 2024Asset experiments entered beta for retailers and final URL expansion experiments went generally available

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