Brand exclusions in Performance Max became customizable at the format level for Search vs Shopping ads

Date

Aug 27, 2024

Primary source

Google Shopping Blog

Sources

• open_in_new
  Helping retailers prep for the holiday seasonGoogle Shopping Blog · Aug 27, 2024
• open_in_new
  Google Ads Gains Shopping Trends, Sync, AI & More Ad FeaturesSearch Engine Roundtable · Aug 28, 2024

Related changes

• Dec 24, 2024Brand guidelines set to be enabled automatically for new Performance Max campaigns from January 20, 2025
• Dec 24, 2024Conversions and conversion value columns added for Performance Max assets
• Dec 23, 2024Performance Max brand exclusions tested an override to keep Shopping ads on brand queries
• Dec 13, 2024Campaign-level negative keywords began rolling out in beta for Performance Max
• Nov 7, 2024Brand guidelines rolled out to Performance Max for fonts, colors and logo control
• Nov 4, 2024Segment option added to Performance Max asset group reporting

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