Performance Max for Marketplaces launched for sellers without a website or Merchant Center

Date

May 7, 2024 (first reported)

Primary source

Google Ads Help

Sources

• open_in_new
  Performance Max for Marketplaces (Google Ads Help)Google Ads Help · May 7, 2024
• open_in_new
  Google Ads New Performance Max For MarketplacesSearch Engine Roundtable · May 7, 2024

Related changes

• Aug 27, 2024Brand exclusions in Performance Max became customizable at the format level for Search vs Shopping ads
• Aug 7, 2024Smart campaigns announced to transition into Performance Max over the coming months
• Jul 30, 2024YouTube video placements added to Performance Max placement reports with third-party verification
• Jul 30, 2024Conversion metrics began rolling out to Performance Max asset-level reporting globally
• Jul 30, 2024AI image editing went global in English and asset generation reached App and Display campaigns
• Jul 23, 2024Performance Max sitelinks gained a recommended list and numbered layout

← See this change in the change history