Ad groups with no impressions for 13+ months began auto-pausing from March 11
- Date
- Feb 29, 2024
- Effective
- Mar 11, 2024
- Primary source
- Google Ads Developer Blog
Google announced that ad groups that had not received impressions for more than 13 months would be automatically paused starting March 11, 2024, with the rollout complete by April 30. Advertisers can unpause them, but groups that stay inactive for three months are paused again.
Sources
- open_in_newGoogle Ads ad groups start pausingGoogle Ads Developer Blog · Feb 29, 2024
- open_in_newGoogle Ads To Automatically Pause Inactive Ad GroupsSearch Engine Roundtable · Mar 4, 2024
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