Negative keywords began blocking misspelled variants automatically
- Date
- Jun 26, 2024
- Primary source
- Google Ads Help
A single negative keyword now excludes its misspellings, so advertisers no longer need to add each variant separately; Google noted there are 1.5 million ways to misspell YouTube.
Sources
- open_in_newMaximize performance on Search with updates to query matchingGoogle Ads Help · Jun 26, 2024
- open_in_newGoogle Ads Changes Query Matching & Brand Controls - Advertisers HappySearch Engine Roundtable · Jun 27, 2024
Related changes
Undo