Brand exclusions extended to all match types and Dynamic Search Ads
- Date
- Jun 26, 2024
- Primary source
- Google Ads Help
Brand exclusions, previously for broad match and Performance Max, were extended to phrase, exact and Dynamic Search Ads so ads stop showing on specified brand searches and variants. Google later clarified advertisers must name the brands to exclude.
Sources
- open_in_newMaximize performance on Search with updates to query matchingGoogle Ads Help · Jun 26, 2024
- open_in_newGoogle Ads New Brand Exclusion Won't Prevent Your Ads For Showing For Random FirmsSearch Engine Roundtable · Jul 3, 2024
Related changes
Undo