Brand inclusions launched to keep broad match brand campaigns on brand queries
- Date
- Jun 26, 2024
- Primary source
- Google Ads Help
Brand inclusions let advertisers use broad match while restricting a campaign to searches for selected brands, with a new recommendation that enables the broad match campaign setting when applied. Google cited Citroen seeing 50% more conversions at 35% lower cost per lead.
Sources
- open_in_newMaximize performance on Search with updates to query matchingGoogle Ads Help · Jun 26, 2024
- open_in_newGoogle Ads Changes Query Matching & Brand Controls - Advertisers HappySearch Engine Roundtable · Jun 27, 2024
Related changes
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