Final URL expansion experiments launched in beta for Performance Max
- Date
- Apr 29, 2024
- Primary source
- Google Ads Help
A beta experiment type lets advertisers test the impact of final URL expansion; Google reported an average 9% or more increase in conversions or conversion value at similar CPA or ROAS. The experiment reached general availability in October 2024.
Sources
- open_in_newNew ways to steer your Performance Max campaigns to successGoogle Ads Help · Apr 29, 2024
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