Performance Max added high-value new customer acquisition and retention goals in beta
- Date
- Apr 29, 2024
- Primary source
- Google Ads Help
Google introduced customer lifecycle goals: a new customer acquisition mode focused on high-value customers (beta for Performance Max with purchase goals, also in Search Ads 360) and a retention goal beta to win back lapsed customers via the account team.
Sources
- open_in_newNew ways to steer your Performance Max campaigns to successGoogle Ads Help · Apr 29, 2024
- open_in_newGoogle Ads Posts First New Feature Announcement In Two Months - PMax UpdatesSearch Engine Roundtable · May 1, 2024
Related changes
Undo