GA4 audiences exported to Ad Manager could use Publisher provided identifiers for first-party segments
- Date
- Dec 4, 2023
- Primary source
- Google Analytics Help
With PPID targeting on in Ad Manager and personalized advertising enabled in the link, PPIDs were added to exported audiences automatically.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Dec 4, 2023
Related changes
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