User-provided data collection no longer required a user ID
- Date
- Mar 20, 2024
- Primary source
- Google Analytics Help
GA4 constructs a hashed, pseudonymized user ID from user-provided data to support cross-platform reporting, conversion measurement and audience sharing, and allows deletion requests keyed on user-provided data.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Mar 20, 2024
Related changes
Undo