GA4 expanded Protected Audience API support and began a beta of enhanced conversions inside Analytics

Date

Dec 11, 2023 (first reported)

Primary source

Search Engine Land

Sources

• open_in_new
  GA4 ramps up Protected Audiences API rollout and adds enhanced conversionsSearch Engine Land · Dec 11, 2023

Related changes

• Mar 27, 2024GA4 renamed conversions to key events and aligned the conversion definition with Google Ads
• Mar 20, 2024User-provided data collection no longer required a user ID
• Feb 14, 2024Consent settings section added to GA4 Admin to verify consent mode signals
• Feb 7, 2024Search Ads 360 and Display & Video 360 linking extended to subproperties and roll-up properties
• Dec 5, 2023Data API renamed Audience Lists to Audience Exports and promoted the methods to v1beta
• Dec 5, 2023GA4 audience builder launched inside Google Ads

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