GA4 renamed conversions to key events and aligned the conversion definition with Google Ads
- Date
- Mar 27, 2024
- Primary source
- Google Analytics Help
Events important to the business became 'key events'; 'conversion' now refers only to actions shared with Google Ads for campaign measurement and bidding, so conversion metrics match across Google Ads and the GA4 Advertising section. Data and Admin APIs switched to key event fields on May 6, 2024.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Mar 27, 2024
- open_in_newGoogle Analytics 4 addresses Google Ads report discrepancies with conversion updateSearch Engine Land · Mar 21, 2024
- open_in_newWhy the shift from 'conversions' to 'key events' in GA4 is a game-changerSearch Engine Land · Apr 17, 2024
- open_in_newGoogle Analytics Data API changelogGoogle for Developers · May 6, 2024
- open_in_newGoogle Analytics Admin API changelogGoogle for Developers · May 6, 2024
Related changes
Undo