Client-side data redaction of email addresses and URL query parameters introduced

Date

Oct 3, 2023

Primary source

Google Analytics Help

Sources

• open_in_new
  [GA4] What's new in Google Analytics (archive)Google Analytics Help · Oct 3, 2023
• open_in_new
  Google Analytics 4 adds new features to improve data security and report accuracySearch Engine Land · Oct 5, 2023

Related changes

• Dec 11, 2023GA4 expanded Protected Audience API support and began a beta of enhanced conversions inside Analytics
• Dec 5, 2023Data API renamed Audience Lists to Audience Exports and promoted the methods to v1beta
• Dec 5, 2023GA4 audience builder launched inside Google Ads
• Dec 4, 2023GA4 audiences exported to Ad Manager could use Publisher provided identifiers for first-party segments
• Nov 14, 2023Analytics 360 web streams could collect string parameter values up to 500 characters
• Nov 10, 2023Salesforce Marketing Cloud audience integration became available for GA4 standard and 360 properties

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