Salesforce Marketing Cloud audience integration became available for GA4 standard and 360 properties

Date

Nov 10, 2023

Primary source

Google Analytics Help

Sources

• open_in_new
  [GA4] What's new in Google Analytics (archive)Google Analytics Help · Nov 10, 2023
• open_in_new
  Google Analytics 4 can now be integrated with Salesforce Marketing CloudSearch Engine Land · Nov 14, 2023

Related changes

• Feb 14, 2024Consent settings section added to GA4 Admin to verify consent mode signals
• Feb 7, 2024Search Ads 360 and Display & Video 360 linking extended to subproperties and roll-up properties
• Dec 11, 2023GA4 expanded Protected Audience API support and began a beta of enhanced conversions inside Analytics
• Dec 5, 2023Data API renamed Audience Lists to Audience Exports and promoted the methods to v1beta
• Dec 5, 2023GA4 audience builder launched inside Google Ads
• Dec 4, 2023GA4 audiences exported to Ad Manager could use Publisher provided identifiers for first-party segments

← See this change in the change history