GA4 audiences could be combined with third-party segments in Google Ad Manager

Date

Jul 27, 2023

Primary source

Google Analytics Help

Sources

• open_in_new
  [GA4] What's new in Google Analytics (archive)Google Analytics Help · Jul 27, 2023
• open_in_new
  GA4 audiences can now be used with third-party segments in Ad ManagerSearch Engine Land · Jul 27, 2023

Related changes

• Nov 14, 2023Analytics 360 web streams could collect string parameter values up to 500 characters
• Nov 10, 2023Salesforce Marketing Cloud audience integration became available for GA4 standard and 360 properties
• Nov 2, 2023first_visit and session_start events took the first client event's parameters to fix subproperty filtering
• Oct 17, 2023First click, Linear, Time decay and Position-based attribution models removed from all properties
• Oct 3, 2023Client-side data redaction of email addresses and URL query parameters introduced
• Oct 2, 2023Option added to exclude Google signals data from reports and explorations

← See this change in the change history