First click, Linear, Time decay and Position-based attribution models removed from all properties
- Date
- Oct 17, 2023
- Primary source
- Google Analytics Help
The four rules-based models were removed from the UI and Admin API in mid-October 2023; affected properties defaulted to Paid and organic data-driven attribution.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Oct 17, 2023
- open_in_newGoogle Analytics Admin API changelogGoogle for Developers · Jul 14, 2023
Related changes
Undo