Attribution model removal pushed to mid-July for new conversions, September for existing ones
- Date
- Jun 21, 2023
- Primary source
- Google Ads Help
Google updated its timeline: from mid-July 2023 newly created conversion actions could no longer select first click, linear, time decay or position-based models, with existing conversions switching to data-driven attribution in September.
Sources
- open_in_newTiming update: First click, linear, time decay, and position-based attribution models are going awayGoogle Ads Help · Jun 21, 2023
- open_in_newGoogle Ads Postpones Data-Driven Attribution Switch To Mid-JulySearch Engine Journal · Jun 21, 2023
Related changes
Undo