First click, linear, time decay and position-based attribution models retired
- Date
- Oct 17, 2023 (first reported)
- Primary source
- Search Engine Land
Google confirmed the four rules-based attribution models were removed from Google Ads and GA4 in mid-October 2023, with affected conversion actions defaulting to data-driven attribution.
Sources
- open_in_newGoogle confirms sunset details for 4 attribution models in Ads and AnalyticsSearch Engine Land · Oct 17, 2023
- open_in_newFirst click, linear, time decay, and position-based attribution models are going awayGoogle Ads Help · Apr 6, 2023
Related changes
Undo