Universal Analytics conversion links auto-migrated to GA4 in Google Ads accounts
- Date
- Sep 18, 2023 (first reported)
- Primary source
- Search Engine Land
Google automatically migrated Universal Analytics conversion and audience configurations to Google Analytics 4 for advertisers who had not opted out, changing Google Ads setups unexpectedly; Google apologized for the confusion.
Sources
- open_in_newGoogle Ads apologizes after automatic data migration causes confusionSearch Engine Land · Sep 18, 2023
Related changes
Undo