Google Ads Data Manager launched to centralize first-party data connections
- Date
- Oct 12, 2023 (first reported)
- Primary source
- Search Engine Land
Google introduced Ads Data Manager, a single place in Google Ads to connect first-party data sources such as CRMs and CDPs for enhanced conversions and Customer Match, with expansion to other Google ads products planned.
Sources
- open_in_newGoogle Ads rolls out new tool for centralized access to all first-party dataSearch Engine Land · Oct 12, 2023
Related changes
Undo