Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 12, 2023

Google Ads Data Manager launched to centralize first-party data connections

Date
Oct 12, 2023 (first reported)
Primary source
Search Engine Land

Google introduced Ads Data Manager, a single place in Google Ads to connect first-party data sources such as CRMs and CDPs for enhanced conversions and Customer Match, with expansion to other Google ads products planned.

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