GML 2023: Google Analytics 4 audiences, including predictive audiences, could be built in Google Ads
- Date
- May 23, 2023
- Primary source
- Google Ads Help
Advertisers could create and apply GA4 audiences, including predictive lookalike audiences, while building and managing Google Ads campaigns.
Sources
- open_in_newGoogle Marketing Live 2023: Improve your measurement foundation to drive better business outcomesGoogle Ads Help · May 23, 2023
- open_in_newAI-Powered Advertising: Recapping Google Marketing Live 2023Optmyzr · May 24, 2023
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