GML 2023: fractional data-driven attribution credit importable from GA4 to Google Ads

Date

May 23, 2023

Primary source

Google Ads Help

Sources

• open_in_new
  Google Marketing Live 2023: Improve your measurement foundation to drive better business outcomesGoogle Ads Help · May 23, 2023

Related changes

• Sep 18, 2023Universal Analytics conversion links auto-migrated to GA4 in Google Ads accounts
• Aug 1, 2023Extended certified click tracker pre-enforcement to September 11, 2023
• Jun 27, 2023Required certified click trackers for accounts using tracking templates for the first time
• Jun 21, 2023Attribution model removal pushed to mid-July for new conversions, September for existing ones
• May 23, 2023GML 2023: conversion value adjustments up to 7 days after recording entered beta
• May 23, 2023GML 2023: Google Analytics 4 audiences, including predictive audiences, could be built in Google Ads

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