Cross-product access model let Google Ads users build GA4 audiences inside Google Ads
- Date
- Mar 2, 2023 (first reported)
- Primary source
- Search Engine Land
Google introduced a new access management model in which Analytics admins grant Google Ads users Administrator, Standard or Read-only roles so they can create Google Analytics 4 audiences directly in Google Ads.
Sources
- open_in_newNew Analytics user access management changes in Google AdsSearch Engine Land · Mar 2, 2023
Related changes
Undo