Campaign-level brand exclusions and page feeds announced for Performance Max

Google previewed two Performance Max controls: campaign-level brand exclusions to stop matching to selected brands (including your own) on Search and Shopping, and page feeds to steer or restrict final URL expansion to specific landing pages. Both launched later in 2023.

• Brand exclusions: 'coming soon'; fully launched July 25, 2023.
• Page feeds: 'in the coming months'; available July 25, 2023.