GML 2022: Performance Max roadmap added experiments, store sales goals, burst campaigns and new insights

Google outlined six Performance Max additions: A/B experiments to measure incremental conversions (worldwide later in 2022), campaign management in Search Ads 360 and the Google Ads mobile app (available now), store sales goals and burst campaigns for short in-store pushes (later in 2022), attribution/audience/auction insights and explanations (through 2022), and optimization score with recommendations (summer 2022).

Performance Max for hotels (travel goals) was also previewed for the second half of 2022 and is tracked as a separate entry dated June 2.