Expanded text ads could no longer be created or edited; responsive search ads became the only Search ad type
- Date
- Jun 30, 2022
- Effective
- Jun 30, 2022
- Primary source
- Google Ads Help
From June 30, 2022, responsive search ads became the only Search ad type that can be created or edited in standard Search campaigns. Existing expanded text ads continue to serve and report and can be paused, resumed or removed, but cannot be edited, including their final URLs. Call ads and Dynamic Search Ads were unaffected.
Originally announced August 2021. Google recommended at least one responsive search ad per ad group and cited a 7% average conversion lift for advertisers switching to RSAs with the same assets, rising to 20% when combined with broad match and Smart Bidding.
Sources
- open_in_newReminder: support for the creation and editing of expanded text ads will end on June 30, 2022Google Ads Help · Jun 1, 2022
- open_in_newReminder: support for the creation and editing of expanded text ads will end on June 30, 2022Google Ads Help · Mar 2, 2022
- open_in_newGoogle Will Not Let You Create Or Edit Expanded Text Ads SoonSearch Engine Roundtable · Jun 6, 2022
- open_in_newReminder: You can no longer create or edit ETAsSearch Engine Land · Jul 19, 2022
- open_in_newPSA: Google Ads Won't Let You Create Or Edit Expanded Text Ads, Including URLsSearch Engine Roundtable · Jul 21, 2022
Related changes
Undo