'Sponsored' label in bold black text replaced the 'Ad' label on mobile Search ads
- Date
- Oct 17, 2022 (first reported)
- Primary source
- Search Engine Roundtable
Google officially rolled out a new ad label on mobile search results, replacing the 'Ad' badge with 'Sponsored' in bold black text at the top-left of each ad, saying it wanted the label to be prominent and clear across paid content types. Discovery ads adopted the same label in December.
Sources
- open_in_newOfficial: Google Ads Rolls Out Sponsored LabelSearch Engine Roundtable · Oct 17, 2022
- open_in_newGoogle Discover Ads Replaced 'Ad' Label With 'Sponsored' LabelSearch Engine Roundtable · Dec 16, 2022
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