Business name and logo assets began rolling out to mobile Search ads in beta with a new policy

Google started a beta showing an advertiser's business name and logo in mobile Search ads, auto-extracted from landing pages and reviewable per campaign, for advertisers who meet eligibility and complete advertiser verification. Initial languages were English, Japanese, French and German; desktop was promised for 2023. A Business information ad format policy launched the same day with enforcement ramping over about four weeks.