Limited beta tested a campaign-level 'broad match keywords' toggle
- Date
- Oct 19, 2022 (first reported)
- Primary source
- Search Engine Roundtable
Some advertisers saw a campaign setting that switches every keyword in a Search campaign to broad match with brand controls and automatic keyword optimization. Google's Ads Liaison stressed match types were not going away and described it as a workflow-simplification test.
Sources
- open_in_newGoogle Ads Setting For Broad Match Only For Entire Campaigns Is A Limited TestSearch Engine Roundtable · Oct 19, 2022
- open_in_newGoogle Ad match types are not going awaySearch Engine Land · Oct 18, 2022
Related changes
Undo