Performance Max added new customer acquisition goal, new insights and one-click Smart Shopping upgrade tool
- Date
- Apr 26, 2022
- Primary source
- Google Ads Help
Performance Max gained a new customer acquisition goal (bid more for new customers or optimize only for them), consumer interest insights, asset audience insights and diagnostic insights on the Insights page, plus the one-click tool for upgrading Smart Shopping campaigns ahead of automatic upgrades in July-September.
Sources
- open_in_newNew Performance Max features to win new customersGoogle Ads Help · Apr 26, 2022
- open_in_newNew features to grow your business with Performance MaxGoogle Ads & Commerce Blog · Apr 26, 2022
- open_in_newNew To Google Ads Performance Max: Customer Acquisition Goals, New Insights & Upgrade ToolSearch Engine Roundtable · Apr 27, 2022
- open_in_newGoogle Ads Launches New Performance Max FeaturesSearch Engine Journal · May 5, 2022
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