GA4 gained a Display & Video 360 integration for attribution, audience export and conversion export
- Date
- Feb 11, 2022
- Primary source
- Google Analytics Help
Users could link GA4 properties to DV360 advertisers. Attributed DV360 traffic appeared in cross-channel reports, eligible audiences were exported for targeting, and GA4 conversions were exported for DV360 Custom Bidding.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Feb 11, 2022
Related changes
Undo