GA4 gained a Search Ads 360 integration with dedicated reporting and conversion export
- Date
- Mar 14, 2022
- Primary source
- Google Analytics Help
Linking GA4 to Search Ads 360 advertisers enabled SA360 reporting in Analytics, attributed SA360 traffic in cross-channel reports, and export of GA4 conversions (and, in the new SA360 experience, engagement metrics) to SA360.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Mar 14, 2022
- open_in_newGoogle rolls out Search Ads 360 integration for Google Analytics 4Search Engine Land · Mar 15, 2022
Related changes
Undo