Conversion modeling introduced for consent mode and Apple ATT app conversions
- Date
- May 20, 2022
- Primary source
- Google Analytics Help
GA4 began modeling conversions collected via cookieless pings under consent mode and iOS installs where the IDFA is unavailable, attributing them to the right channel or campaign instead of Direct where the property is eligible.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · May 20, 2022
Related changes
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