Behavioral modeling for consent mode launched in GA4
- Date
- Jun 2, 2022
- Primary source
- Google Analytics Help
GA4 began modeling the behavior of users who decline analytics cookies based on similar consenting users, filling gaps in user and session metrics such as daily active users and conversion rate for properties using consent mode.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Jun 2, 2022
Related changes
Undo