RLSA and Customer Match lists can now be applied and bid-adjusted at the campaign level
- Date
- Dec 8, 2016
- Primary source
- Google Blog
Audience lists no longer have to be added to each ad group separately; applying a list at the campaign level covers every ad group in it, and bid adjustments can be set once at that level. Ad group-level settings still take precedence when a finer split is needed.
Sources
- open_in_newSave time by applying audience lists at the campaign levelGoogle Blog · Dec 8, 2016
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo