Message extensions launched, letting people text a business straight from a mobile search ad
- Date
- Oct 18, 2016
- Primary source
- Google Blog
Click-to-message ads add a messaging option to search ads; tapping it opens the phone's SMS app with an advertiser-written message already filled in, which the user can edit before sending. The extension was rolling out to all advertisers over the following weeks and requires a number that can receive text messages.
The Screaming Frog timeline dates this to 17 October 2016; Google's announcement is dated 18 October 2016.
Sources
- open_in_newClick-to-message ads bring a new and easy way to talk to customersGoogle Blog · Oct 18, 2016
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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