Week of Apr 6, 2026

10 changes logged the week of Apr 6, 2026. Open this week in the change history.

Google Ads

• Creating a new conversion action began requiring a conversion value instead of allowing a blank fieldApr 6, 2026 · Measurement · Measurement

  Marcin Wsol noticed that the value field is now mandatory when creating conversion actions; advertisers who do not want values must enter 0. Source

• Telemedicine prescription-drug service ads allowed in New ZealandApr 7, 2026 · Policy · General · effective Apr 7, 2026

  Telemedicine providers certified by LegitScript and Google may advertise prescription drug services in New Zealand from April 2026. Source

• Sponsored ad units began appearing inside the Images tab on mobile searchApr 7, 2026 · Launch · Search

  Matteo Braghetta spotted Search and Performance Max ads serving within Google Images results on mobile without any campaign changes. Google had not announced the placement or reporting for it. Source

• Certified online pharmacies allowed to promote prescription drug services in IndiaApr 7, 2026 · Policy · General · effective Apr 7, 2026

  Online pharmacies with LegitScript Healthcare Merchant Certification and Google certification may promote prescription drug services targeting India; prescription drugs themselves cannot be promoted. Source

• Enhanced conversions for web and for leads being merged into a single on/off settingApr 10, 2026 · Measurement · Measurement

  Google Ads began accepting user-provided data from website tags, Data Manager and the API simultaneously (April 2026) and is replacing the separate enhanced conversions for web and for leads products with one unified on/off setting at account and conversion-action level (June 2026). Existing users are migrated automatically. Source

• Search ads tested vertical multi-location layouts and a swipeable location carouselApr 7, 2026 · Creative & Assets · Search

  Anthony Higman spotted location assets rendering as a vertical list with per-location reviews and as a horizontal swipeable carousel on mobile. Google did not confirm the test. Source

• Performance Planner quietly dropped support for Display and Video campaigns and impression-share-based plansApr 9, 2026 · Deprecation · Reporting · effective Mar 9, 2026

  Hana Kobzova noticed Performance Planner no longer supports Display or Video campaigns (effective Mar 9) or plans based on impression share; Search, Shopping, App, Demand Gen, Local and PMax remain. Source

Google Ads API & Scripts

• Merchant API rolled out to Google Ads scripts as an Advanced API starting April 22, 2026Apr 9, 2026 · Launch · Shopping · effective Apr 22, 2026

  The Merchant API became available in the Google Ads scripts editor as an Advanced API from April 22, 2026, ahead of the Content API for Shopping sunset on August 18, 2026, so shopping scripts using the Content API must migrate. Source

• Google Advertising and Measurement Developers Hub launched alongside the Ads DevCast podcastApr 6, 2026 · Launch · General

  Google launched a technical-user hub site directing developers to product documentation, Discord, GitHub projects and media, following the March 20, 2026 launch of Ads DevCast, a bi-weekly vodcast covering MCP servers, agents and the Google Ads, Analytics and DV360 APIs. Source

ChatGPT Ads

• Early self-serve Ads Manager opened to select advertisers; pilot minimum cut from $200K–$250K to $50,000Apr 10, 2026 · Reporting & UI · Account & Billing

  Digiday reported OpenAI gave a subset of advertisers access to an early self-serve Ads Manager resembling Google Ads, with real-time impressions and clicks, and lowered the minimum commitment to $50,000. Only CPM 'Reach' campaigns were live, with clicks and conversions marked as coming soon. Source

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