Week of Mar 30, 2026
13 changes logged the week of Mar 30, 2026, 3 high impact; 9 took effect. Open this week in the change history.
Google Ads
- Google Ads experiments gained an auto-apply setting that is switched on by default
Bob Meijer reported that new experiments now auto-apply the winning variant unless the setting is turned off, with success thresholds selectable at directional, 80%, 85% or 95% confidence. Source
- Google Ads Editor bug kept copied structured snippets linked across accounts, syncing language changes
Marcin Wsol found that structured snippets copied between Czech and Slovak accounts stayed linked in Editor; Hana Kobzova reproduced it within one account. Source
- Gambling certification applications reopened for Australia
Google resumed accepting online gambling certification applications for Australia from April 21, 2026, ending the pause introduced in August 2025. Source
- Brand-awareness-only online gambling ads allowed in Alberta for AGLC-licensed operators
From May 4, 2026, operators with proof of an AGLC licence application may be certified to run online gambling ads geo-restricted to Alberta, initially limited to brand awareness campaigns. Source
- Performance Max channel performance report gained a timeline view of channel contribution over time
Axel Falck shared on LinkedIn a new timeline chart showing how Search, YouTube, Display and other channels contribute over time, with investment and performance filters. Source
- Google Ads promotional credit offers stopped applying automatically and moved to manual partner selection
Arpan Banerjee and Adriaan Dekker reported that from April partners must pick from up to seven offers per eligible client instead of credits applying automatically. Source
- Eight policy articles (crypto, healthcare, financial products, sexual content, etc.) rewritten
Google reorganized eight help center policy articles for readability; enforcement is unchanged. Source
Merchant Center
- Vehicle ads data-quality mismatches surfaced in the account issues page from mid-April 2026
Merchant Center began highlighting Vehicle ads data-quality problems, such as availability, condition, price, mileage, VIN and landing-page mismatches between the data source and the website, in the account issues interface. Vehicles with mismatched data are disapproved. Source
Google Ads API & Scripts
- Support for Google Ads Editor 2.9 and earlier ended on March 30, 2026
Under Editor's one-year support policy, versions 2.9 and earlier stopped working on March 30, 2026 and users had to upgrade to a newer version to keep managing accounts. Source
Microsoft Ads
- SOAP API deprecation announced: REST-only features from October 1, 2026, SOAP shut off January 31, 2027
Microsoft is standardizing on REST for the Microsoft Advertising API. New features ship only to REST from October 1, 2026 and SOAP endpoints are fully deprecated on January 31, 2027; large integrations can request extended migration plans through support. Source
- Merchants could edit store name and website domain directly in Merchant Center
Store name and domain changes no longer require a support ticket; ads keep serving on the previously approved details during review. Source
- Bing tested a double-row sponsored product carousel in shopping results
A larger two-row sponsored products carousel with organic site cards below appeared for some Bing users. Source
Search Console
- Google disclosed a 50-week logging error that inflated Performance report impressions
A logging error prevented Search Console from accurately reporting impressions from May 13, 2025 until April 27, 2026; only impressions, CTR and average position were affected, not clicks. Google marked the issue resolved on May 4, 2026 and historical data was not restated. Source
Took effect this week
Share this page: https://gadschangehistory.com/week/2026-03-30/