Week of Dec 29, 2025

4 changes logged the week of Dec 29, 2025; 1 took effect. Open this week in the change history.

Google Ads

• Search terms report showed AI Max and DSA quick filters even in accounts without those featuresDec 31, 2025 · Reporting & UI · Search

  Anthony Higman noticed quick filters for AI Max and Dynamic Search Ads in the search terms report of accounts not using them; Melissa Mackey suggested the filters are default for all accounts. Google did not confirm. Source

Merchant Center

• Merchant API v1beta discontinued on February 28, 2026; all calls must target v1 or v1alphaJan 1, 2026 · Deprecation · Feeds · effective Feb 28, 2026

  Google set February 28, 2026 as the shutdown date for Merchant API v1beta across the Accounts, Conversions, Data sources, Inventories, Products, Promotions and Reports sub-APIs; the May 2026 release notes confirmed v1beta was discontinued. January 2026 also added the FREE_LISTINGS_UCP_CHECKOUT reporting context, YouTube Shopping Affiliates reporting (v1alpha), ErrorInfo error metadata and InventoryLoyaltyProgram. Source

Microsoft Ads

• Custom columns launched in the campaign gridsDec 31, 2025 · Reporting & UI · Reporting

  Advertisers could build custom metric columns in the platform; segmentation by conversion action was initially missing and was added in May 2026. Source

• Accounts summary tab added to view all linked accounts in one placeDec 30, 2025 · Reporting & UI · Account & Billing

  A new Accounts summary view consolidates account summaries, recommendations and insights across accounts under a manager account. Source

Took effect this week

• Promotions expanded to subscription discounts, common abbreviations and Brazil payment-method offersEffective Jan 1, 2026 · announced Jan 7, 2026 · Merchant Center

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