Week of Dec 22, 2025
5 changes logged the week of Dec 22, 2025. Open this week in the change history.
Google Ads
- PMax channel performance report was first seen at manager (MCC) account level
Mike Ryan spotted the Channel Performance report available in some manager accounts, letting agencies analyse PMax channels across clients. Google had said it was coming but this was the first confirmed sighting. Source
- Google Maps rolled out as a selectable channel in Demand Gen channel controls
Demand Gen channel controls now include Google Maps, so advertisers can run Maps alongside YouTube, Discover, Gmail and Display or as a Maps-only campaign. Maps serving requires a non-affiliated location asset on the account. Source
- Minimum audience size for Search and YouTube dropped to 100 active users, matching Display
Dario Zannoni spotted updated help documentation lowering the minimum list size for remarketing and customer lists on Search and YouTube from 1,000 to 100. Google did not announce the change. Source
- Search ads tested a 'Learn more' arrow link appended to ad text
Anthony Higman spotted Learn more links with arrows at the end of ad descriptions that go to the landing page. Google did not confirm the test. Source
ChatGPT Ads
- OpenAI reported to be advancing ChatGPT ad plans, exploring conversational-AI-specific ad formats
The Information reported OpenAI was making headway on adding ads to ChatGPT, including internal discussion of serving sponsored content alongside organic replies and new ad types designed for conversational AI rather than standard display units. Source
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