Change historychevron_rightMicrosoft Adschevron_rightDec 31, 2025

Custom columns launched in the campaign grids

Product: Microsoft AdsCategory: Reporting & UIArea: ReportingStatus: LiveImpact: MediumSource type: Reported

Date: Dec 31, 2025 (first reported)
Primary source: PPC News Feed

Advertisers could build custom metric columns in the platform; segmentation by conversion action was initially missing and was added in May 2026.

Sources

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Custom Columns Available in Microsoft AdvertisingPPC News Feed · Dec 31, 2025

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